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Bold and Bright Paris


Cartier celebrates the festive season in Paris with ATHEM

The jewellery house put up festive decorations on its Champs-Elysées and rue Saint- Honoré stores, paying tribute to the values of elegance and sharing that are so important at this time of year.

A façade featuring pearls and butterflies

To convey this sparkle, we created mise en scène made up of friezes of butterflies and a pattern of pearls, playing with the very Parisian architecture of the two stores.