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Cartier - Soho New York City

A giant Cartier jewellery box appears on a New York street

A few months before the opening of its third Manhattan store, Cartier called on ATHEM to design a wrap for the building while work was being carried out and make a real event out of its arrival in Soho. This temporary façade, fully inspired by the world of the Maison, has been brought to life in one of the most Francophile areas of the city, a real open-air urban art gallery.