
Something unexpected has landed on the avenue: soft, surreal and unmistakably alive.

Under the artistic direction of Andy Hillman and his team, Atelier Athem brings the creature across the Paris flagship, from balcony to windows, in one fluid, playful gesture.

The flamingo joins Moncler’s global series of inflatable-like creatures, where octopus, whale, lobster, seahorse and crab are reimagined as bold, buoyant and beautifully puffy forms.