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Opening H&M Boulevard Haussmann, Paris

A trendy facade

When H&M opened its French flagship store on Boulevard Haussmann, it commissioned ATHEM to design special cladding for the occasion. Using a new technique discovered by its research & development department, Athem covered the famous store’s façade in perforated Lycra, creating a hugely stylish fishnet effect. The motif on the cladding is inspired by H&M’s current collection.