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Tribute to Lenglen Paris, Champs-Elysées
Lacoste
Pleated skirts and clay courts take center stage at Lacoste Arena
ATHEM supported the brand’s artistic direction in bringing to life a bold interior and exterior scenography for its flagship store on the Champs-Élysées. The project was entirely designed and produced in the Paris Region, with meticulous attention to detail and the use of premium materials that stay true to the brand’s creative vision.
A vision expressed both on the façade and inside the store
Outside, a sculptural pleated design echoes the iconic “Lenglen” bag—an homage to the flowing lines of the tennis skirt and Lacoste’s sporting heritage. Inside, a striking central volcano showcases the collections and creates a dynamic, immersive experience.
