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Paco Rabanne Avenue Montaigne, Paris
Paco Rabanne
A tribute to Paco Rabanne’s creative genius
Unveiled on the sidelines of Paris Fashion Week, this installation designed and produced by Atelier celebrates the Spanish designer’s unique world by reproducing the signature "1969" bag on the scale of the boutique.
A project focused on the reflection of light
From a distance, the facade’s gold and silver chrome-plated pieces reflect the city’s lights, creating a different atmosphere depending on the time of day.
A play of scale between the facade and the windows
The "mise en scène" extends inside the windows, creating a dialogue between the facade's decorative patterns and the items inside the boutique, which are visible from the street. They include two monumental replicas of the 1969 bag specially created by ATHEM.
