and design

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LE MAD Rivoli's street, Paris

MAD, Musée des Arts Décoratifs de Paris

Gio Ponti took over the MAD

The major retrospective dedicated to design maestro Gio Ponti together with the opening of a new tour called “La folle histoire du design” (The crazy story about design) elicit a dreamlike and fanciful mood at the Musée des Arts Décoratifs in Paris.

Wild Crazy Objects, an extravagant show

To illustrate the event while keeping the eccentric angle, ATHEM presents an original and quirky piece of work called “Les objets fous” (the crazy objects), a fantasy that disorientates the audience on rue de Rivoli and a spectacular tribute to Gio Ponti’s unbridled inventiveness.