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LONGCHAMP x TOILETPAPER Paris, Rue Saint-Honoré and Avenue des Champs Elysées


Behind the scenes of a surrealistic scenography

In summer 2023, LONGCHAMP celebrated its collaboration with TOILETPAPER magazine, which gave life to an unusual and playful collection of the Le Pliage® bag, blending authentic French icons, references to the Maison universe and surrealistic inspirations.

Two cloudy skies in Paris streets

The Atelier adapted this creation to two of the luxury brand’s stores, located on Rue Saint Honoré and Avenue des Champs Elysées. For the first one, a blue cloudy sky, made from Lycra fabric recycled from plastics, adorned the 27-meter-high building, serving as a showcase for the famous volume icons. For the second store, ATHEM overhung the cloud motif with inflatable icons, offering an equally unexpected experience.