The Musée du Louvre awarded ATHEM the contract to finance the restoration of the Rohan wing’s exterior, which has suffered the effects of time and pollution.
Every month since June 2021, a brand can link their image to this historic and iconic tourist site on a dedicated space that is visible from the Louvre and the Jardin du Carrousel.
This scenography and advertising device contributes to the direct creation of jobs in France, particularly in the domains of craftsmanship and heritage restoration. Materials used for the scenography of the site will all be completely recycled.