and design

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Louvre Rivoli Rue de Rivoli, Paris


A historic place that has suffered the effects of time and pollution

The Musée du Louvre awarded ATHEM the contract to finance the restoration of the Rohan wing’s exterior, which has suffered the effects of time and pollution.

A street with a large audience

Each month since June 2021, a brand will be able to display their image on this iconic historic and tourist site, on dedicated spaces visible from Rue de Rivoli, thus enjoying a new audience.

Preserving French heritage

This scenography and advertising device contributes to the direct creation of jobs in France, particularly in the domains of craftsmanship and heritage restoration. Materials used for the scenography of the site will all be completely recycled.