The Musée du Louvre awarded ATHEM the contract to finance the restoration of the Rohan wing’s exterior, which has suffered the effects of time and pollution.
Each month since June 2021, a brand will be able to display their image on this iconic historic and tourist site, on dedicated spaces visible from Rue de Rivoli, thus enjoying a new audience.
This scenography and advertising device contributes to the direct creation of jobs in France, particularly in the domains of craftsmanship and heritage restoration. Materials used for the scenography of the site will all be completely recycled.