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scenography
and design
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The red sound wave Paris
H&M
A red sound wave spreads over H&M Paris Lafayette
K2 and H&M appointed us to create and install a monumental vinyl display, whose vibrations extend into the store's interior, as a nod to the brand’s collaborations with these two worlds.
Exploring the convergence of fashion and music
Under the artistic direction of Perron Roettinger, we reinterpreted the brand’s signature red into an immersive and emotional visual cue across the façade, windows, and pop-ins at La Fayette, as well as on the pop-up store in Le Marais.
