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Tommy Hilfiger Paris

Mirror mode activated for Tommy Hilfiger’s flagship store in Paris

For a few weeks, the Tommy Hilfiger store opposite the Olympia concert hall sported a silvery monogram partially reflecting the hustle and bustle of the boulevard. The endlessly repeating TH motif was the starting point for a creation that played on the brand’s visual language.

Crinkled effect and signature colour scheme

As a nod to one of the current collections, we applied a ‘crinkled’ effect to the fabric covering on the façade, before graffiti artists coloured it in Tommy Hilfiger’s signature red, white and blue.