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Boucheron Place Vendôme, Paris


Nature takes backs its rights during the time of

A tribute to nature, its generous shapes and magical light, Boucheron’s “Nature Triomphante” (Victorious Nature) bears the unmistakable stamp of freedom. While the famous boutique on place Vendôme was being refurbished, ATHEM installed a stylish scenography on a wild and untamed theme designed to embark passers-by on a Boucheron journey. Rather than taking over the place, nature is revealed as a wonderful fairy-tale.