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Christmas at Cartier Paris


Christmas Spirit comes to the most beautiful avenue in the world

For the Christmas and New Year celebrations, the jeweller Cartier brought the front of its store to life at 154 avenue des Champs-Elysees. A scenography that incorporated the emblems of the maison: the Cartier panther, presents, and the colours red and white.

A playful panther

The Cartier panther drapes itself over the entrance of the flagship store Playful and happy among the presents and boxes, she shows them to us, hides them and drops them...

The magical box also appears in the windows of La Samaritaine department store

In the windows of La Samaritaine, Cartier invites Parisians to celebrate the time of year in style. At the end of 2021, ATHEM created a scenography that played with the branding of the Maison. An aeriel creation that is a mixture of champagne bubbles from a happy occasion, the ‘magical box’ and the iconic panther in its case.