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scenography
and design
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Hôtel de la Marine Place de la Concorde, Paris
CMN
A place of strategic communication
ATHEM was commissioned by the Center of historical monuments to exploit the two grandiose advertising spaces on the scaffolding. Perceived by the CMN, the royalty resulting from the sale of these spaces contributes to the financing its restoration which will re-open to the public in 2020. The power of attraction of the Place de la Concorde and the size of the canvas onf the Hotel de la Marine offer brands a spectacular speaking opportunity to reach a target of active executives, ABC1 as well as shoppers, French and international tourists.
An extraordinary area of expression
Each canvas that adorns the façade of the Hôtel de la Marine represents an extraordinary surface for brands, each with its specificity. The first located at the corner of Rue Royale and Place de la Concorde offers an exposure of 800m2. The second, at the corner of rue Rivoli and Place de la Concorde (corner rue de Rivoli and Jardin des Tuileries) represents an area of 650m2.
