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Paris takes on a Cuban look Paris, rue Pascal


A journey to the heart of the Eminente brand

For several weeks the very Parisian Hôtel Monte Cristo was transformed into a ‘casa particular’, lost in the middle of the jungle. An ATHEM creation and an invitation to journey into the world of Eminente, a new rum label launched in 2021.

Monumental decor

For the metamorphosis, Atelier ATHEM designed and created a scenography that took inspiration from the motifs of colonial architecture and a decor evoking the valleys of Cuba.