An installation by the street artist Straker ‘the Muralist’ dresses La Vallee Village in neon lights. Straker ‘the Muralist’ is an Australian street artist who has developed his ‘Neon Style’ technique over several years. The unique style gives the illusion of a neon light, but in two dimensions rather than three. It is a modern reworking of the traditional trompe l’oeil mural.
After New York and Hong Kong, Straker aka ‘the Muralist’ lands in Paris with the ‘Let Yourself Glow’ campaign at La Vallée Village that celebrates fashion and life. Works by the artist feature on the front of 15 boutiques in the form of custom canvases painted by the artist and installed by Atelier ATHEM.