scenography

and design

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The sun, Louis Vuitton Place Vendôme, Paris

Louis Vuitton, LVMH Group

a symbolic reference

For the opening of the new Louis Vuitton showcase store at place Vendôme, under the creative direction of Louis Vuitton, ATHEM installed an impressive sculpture of a golden sun in reference to Louis XIV, the Sun King.

A place with the big story

The giant artwork, as unexpected as it is surprising, covers the entire façade of a location with a close link to Vuitton’s history, since records reveal that the young Louis Vuitton opened his first boutique near the famous square.