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The checkerboard Paris

Louis Vuitton

A radiant façade

To mark the launch of the collection designed by Pharrell Williams and Tyler, LV has opened an ephemeral residence at number 100 Avenue.

An anamorphic décor

Designed and produced by ATHEM under the artistic direction of Louis Vuitton, the décor, inspired by the brand's famous chequered bag, is based on an aerial structure with no façade openings.

A solar checkerboard

This architectural gesture, based on a parametric design, also necessitated the manufacture of unique panels to reproduce the grain of rice motif in homothetic fashion, thus ensuring a harmonious visual effect throughout the façade.