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Samsung So Pop Paris - Saint-Ouen


Samsung asserts its identity in the Paris skyline

Recently installed in So Pop, a building designed by LBBA architecture and developed by Covivio, Samsung wanted to signal its presence in its new environment by installing two signs: one at the top (R+8), to appear in the skyline, and one at the bottom to mark the entrance to the building.

A scenographer's approach for optimum visibility

Cheil called on ATHEM to coordinate this perennial scenography, adapting it to the building's architecture and particularly dense urban landscape. The in-depth visibility study carried out by the Atelier enabled us to define the optimal positioning of the signs. The sign at the top of the building was integrated into the acroterion, so that it could be seen from both directions, fit the shape of the building and create visual harmony.