The historic Van Cleef & Arpels store has been emblazoned with flowers. This mise en scène reflects the luxury jewellery house’s new Lucky Spring collection, which is inspired by nature.
Designed by the Atelier, this building wrap is a full-size version of the idyllic world created by artist Charlotte Gastaut. The installation is mainly composed of materials such as wood and metal, displayed on the building façade and around the windows. This design has also been adapted for the La Samaritaine store.