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The Gingerbread Façade Avenue des Champs-Élysées, Paris


Swarovski’s scrumptious celebration of the festive season on the Champs-Élysées

‘The Gingerbread Façade’ has taken its place on the famous avenue, making an event out of the entrance to the jewellery house. With its sculpted cream roof, millions of caramel crystals, sweets, huge wreath and 3D Father Christmas, this mise en scène is packed with sweet notes that take you straight back to your childhood.

An enchanting and photogenic façade

It’s all the more magical at nightfall when the display, managed by the studio, lights up, attracting tourists and shoppers for photo shoots in front of this unexpected decor.