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The Night Before Rue Saint-Honoré, Paris


A starry sky on rue Saint-Honoré

The British fashion house’s Paris store is embracing ‘The Night Before’, the theme of the campaign launched in late 2022.

A fabric mise en scène that creates the unexpected

The studio created a midnight blue fabric cover scattered with twinkling stars for the occasion, with the help of inlaid LED lights. This 500m 2 wrap made using recycled plastics covers the four storeys of the building like a second skin, following the shape of its every contour and opening.

The magic continues on screens

The visual effect was extended onto social media with a series of videos by 3D artist Timo Helgert, where celestial objects seem to escape from the façade to spread the magic of Burberry though the streets of Paris.